The Listing Playbook
Since starting my real estate practice, I have developed a differentiated marketing strategy for selling real estate listings in Northwest Arkansas.
Despite these listings being miles apart, with pricing ranging from $349k - $1,040,000 and representing very different buyer pools, they all sold for at or above list price and were under contract the first week on market.
Listings Sold Using The Listing Playbook method…
116 Kincardine Dr., Bella Vista $1,062,000
+$22K Over List
2458 N Worthington Way, Fayetteville $760,000
+$11K Over List
8244 W Brown Rd., Lowell $600,000
+$15K Over List
64 E Loveland Loop, Fayetteville $389,000
Full Asking Price
14 Ravenshoe Rd., Rogers $749,000
Full Asking Price
These innovations are inspired by my time servicing Walmart and other CPG retailers for 14 years in the tech industry.
Examples of CPG & tech industry adaptations I use in The Listing Playbook include:
✅ Buyer-focused comparative market analysis
✅ Best in class drone photography & video
✅ Hyper-local video marketing
✅ Reduced customer friction by hosting serial open houses the first three days of the listing
✅ Continuous feedback improvement using ShowingTime feedback from buyers' agents
✅ Technology tricks I'm not ready to share publicly!
When done correctly this playbook generates multiple offers and even FOMO-inspired offers above asking price.
If you want to learn how we can use The Listings Playbook to sell your property quickly, text or call me at 479-435-5353.
